The Elite Edge

Ridiculously results-obsessed. That pretty well sums up Elite's approach to integrated marketing. Because while we love building beautiful, outside-the-box campaigns, we know that pretty pictures, flashy animation, and clever copy are nothing more than the means to achieve a desired outcome. What really matters are cold, hard results: more qualified leads, more converted sales opportunities, better campaign ROI. That's the kind of stuff we hang our hat on. And precisely what you can expect when you partner with Elite. We deliver:

1. Improved ROI.
   Despite smarter targeting and better mailstream technology, direct mail response rates continue to consistently under-whelm: hovering just below 2% on average. The situation is equally dire for web advertising, where only 2% of users exposed to ads actually click through (and far fewer actually complete a transaction). But what happens when you combine the best of each approach and sprinkle in a little 1:1 personalization? Higher response rates, more pre-qualified leads, and campaigns that pay you back in a hurry.
2. Better Lead Qualification.
   Most sales leads are shrouded in mystery. After all, there's only so much a reply card or quick follow-up call can tell you about a prospect. Are they the right fit? Are they ready to buy now or just kicking the tires? And just what was it that hit their sweet spot? Getting to the bottom of these questions takes precious time and resources. iMarketing with a Twist uses simple online surveying tools, end-to-end tracking, and a clear call to action to deliver prospects that are prequalified and ready to hear your story.
3. Tighter Campaign Tracking.
   Ah, complete campaign visibility. Like music to a marketer's ears. Elite's tracking tools let you know exactly who visits your site and just what they do when they get there. From visit duration to survey data to website bounce details, you'll get all the information you need to track conversion, figure accurate ROI, and plan for smarter future campaigns.
4. Lower Cost-Per-Acquisition.
   What's our equation for success? Consistently affordable web setup and mail processing plus more qualified leads equals lower cost-per-acquisition. Simple right? Well it is, in a sounds-really-easy-but-is-actually-pretty-tricky-to-pull-off kind of way. Or something like that.