Key Features

Marketers have it rough: customers that have dealt with advertising over-saturation by becoming hardened cynics, markets that are increasingly hyper-segmented and difficult to reach, and reliable information (and meaningful insight) that's tough to come by. The result is a place where a paltry 3% ad click-through or 2% mail response rate is a cause to celebrate. Or where the failure to convert nearly 98% of web browsers to customers is shrugged off as business as usual.

But all that forced mediocrity is just something you have to accept, right? Wrong. Consider this: nearly half of all consumers prefer to respond to direct mail offers online. Which makes the value proposition of integrated, mail-to-web technology crystal clear -- bridge the gap between the power of direct mail and the consumer's desire to control the flow of communication online (and on their own terms) and drool-worthy campaign results follow. These are the tools we use to make it happen:

• Online Collateral Management
  Administer the entire pre-production process from our online print portal: store artwork & variable document templates, securely upload mail files, and virtually proof your project prior to printing.
• Print & Mail Services
  Elite's Variable Data Print imaging technology provides 1:1 piece personalization (name and personal URL) and versioned text and graphics based upon the recipient's unique demographic or behavioral characteristics.
• VIP Landing Page
  The main hub of your campaign, VIP landing pages deliver a personalized web experience that enables you to communicate directly with prospects, collect qualifying profile information, and gauge product/service preferences.
• Automatic Lead Distribution
  Define lead-triggers prior to campaign deployment, then sit back and relax as the sales opportunities roll in. Each new lead is automatically routed to specific sales representatives or offices by email, PDA, text message, and CRM package.
• Campaign Management Dashboard
  Oversee the nuts and bolts of campaign management with Elite's web dashboard: make on-the-fly changes to your VIP pages, deliver automatic email follow-ups to interested prospects, and run indepth, easy-to-analyze activity tracking reports.