Overview

iMarketing with a Twist gives businesses the personalized, trackable, web-enabled tools to run more successful (and profitable) direct-response marketing campaigns. Our formula for success is a little bit postage stamp and a little bit point-and-click: taking the best parts of direct mail (think high impact, affordable experimentation, and down-to-the-customer granularity) and adding the enhanced interactivity and real-time tracking capabilities that make the web such a wonderful place to do business.

The straw that stirs the drink is an innovative technology called the Personal URL. These recipient specific web address (say www.johnsample.offer.com for example) act as a direct-navigation gateway to a versioned VIP landing site where you can expand upon the initial direct mail offer, collect vital profile information, and provide an easy way for recipients to initiate a follow-up action. But the fun doesn't stop there. We give your business complete access to an online campaign management dashboard for intensive drill-down tracking and trending and on-demand landing site modification.

Which is why for direct marketers, this is pretty exciting stuff: providing more leads, better ROI, and the apples-to-apples evidence that you need to make solid marketing decisions.

Want to learn more on the move? Download the Integrated Marketing Overview.